DeBoer's Auto Sales & Service

83 State Route 23,
Hamburg, NJ 07419 US
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DeBoer's Auto, Inc. was established in 1982, by William (Bill Sr.) as a used car dealership and body shop. It was originally located in Newton, NJ.

But the DeBoer's family's love of, and hands on experience with, cars pre-dates the original independent business.

William DeBoer (Bill Sr.) is the founder of DeBoer’s Auto, Inc. and carries the title of President. He immigrated to America from Holland with his parents at the age of two. He grew up fascinated by cars which led him to the pastime of drag racing — and a career assembling cars for 13 years at the Ford Motor Company's plant in Mahwah.

After the assembly plant, in the 80s, Bill Sr. turned down options to relocate.

Instead, he started DeBoer’s Auto in Newton, NJ, in 1982. Originally a body shop and independent car dealer, DeBoer's had three successful years before Bill Sr. made the decision to buy his own business in Hamburg, NJ. There, he continued selling used cars and trucks, but discontinued the body shop side of the business.

He ran the business through the ups and downs of the economy, utilizing the three bay garages that his new location provided to service the pre-owned vehicles for his customers.

In 1997, Bill was joined by his son, William J. DeBoer (Bill Jr.), a recent graduate of Pennsylvania State University where he earned a B.S. in Business Management. The family decided to add car service and repair back into their business model.Passionate about computers from an early age, Bill Jr.'s interest in technology gravitated to cars while he was in college. By obtaining a Certificate in Automotive Technology, as well as the B.S. in Management, Bill was able to fuse his interests into a car technology specialization.

Bill Jr. is now co-owner and Vice President at DeBoer’s Auto. As the company’s General Manager, Bill has been responsible for bringing innovations in daily operations to the full-service, high-tech auto repair facility for the past 20 years.

Today, Bill runs business development, sales, the service department, process improvement, human resources, and technician education programs at the company his father founded over three decades ago.

Bill is an expert in automotive technology operations with a number of nationally recognized credentials. He has received accreditation as an Automotive Manager from the Automotive Management Institute (AMI) and is a National Independent Automobile Dealers Association (NIADA) CERTIFIED MASTER DEALER®. His National Institute for Automotive Service Excellence (ASE) credentials include Master Technician, L1 Advanced Engine Performance, P2 Parts Specialist, and X1 Undercar Specialist.

Bill’s passion for vehicle technology, however, isn’t just limited to cars. He recently obtained his private pilot license from the FAA and spends his free time mastering airplane technology. When he’s not flying the skies, Bill can be found at his local ski mountain where he’s been a volunteer alpine patroller for over a decade.

Bill Sr., not to be out done, is an Emergency Medical Technician (EMT) and has volunteered in that capacity on the Wantage Township first aid squad for over 18 years. He also was awarded the Paul Harris Award by Rotary international.

Both Bills look forward to volunteering and offering great car service in New Jersey for years to come.


  • After getting the typical "let's scare the woman with all kinds of repairs" treatment at the dealership I looked around for an independent garage where I could trust what was being told to me. The reviews for DeBoer's were so consistently good I decided to check them out and I was not disappointed! If anything I am THRILLED with their awesome service! No bull, and they quoted me totally reasonable prices, and got the work done on time and quickly. Super friendly and just an overall great experience - what you WANT to have! Thank you for being there!

    Julia S.
  • Very courteous and accommodating, great email and text reminders, detailed online follow-up report, and everything was completed on time as promised.

    Christopher M.
  • Called today, hoping to bring my car right down for an overdue NJ State auto inspection. Able to get me in right away and I left with less worry and the car has a clean bill of health! Thanks for the quick, efficient and friendly service!

    Donna B.
  • I will definitely keep going to DeBoers for my mechanical needs. The mechanical work was done well, affordable, and fair. I asked them to check out a few things on my car and prepare an estimate. They explained what was needed and were realistic and fair about my options. Without a doubt, I will continue to take my cars to DeBoers and recommend to all my family and friends in the area.

    Danyelle H.

Awards & Affiliations

ASE CertifiedASE Certified